The New York Times Magazine & Book Review

Project Stats:

Rate Base: 1,105,600

Audience: 3,773,000

Male/Female: 47% / 53%

Median Age: 54

Median HHI: $83,293

Frequency: 52x

Publisher: The New York Times

Source: MRI Spring 2016

Mission Statement:
Each Sunday, the New York Times Magazine’s in-depth focus on a variety of important social, cultural and political issues sets the tone for the nation’s conversation in the week to come. Along with an emphasis on substance comes an appreciation for all aspects of style–including fashion, beauty, home and product design and technology. The magazine’s general interest focus gives it the freedom to cover the world and appeal to its readers’ restless imaginations.