Sports Illustrated

Project Stats:

Rate Base: 2,700,000

Audience: 15,716,000

Male/Female: 77% / 23%

Median Age: 41

Median HHI: $75,101

Frequency: 38x

Publisher: Time Inc

Source: 2016 Spring MRI -

Mission Statement:
To offer sports fans trusted, authentic, agenda-free reporting and storytelling with the highest level photography and design. Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for almost 60 years. first through the flagship print magazine, and now across more than a dozen platforms reaching a collective audience of more than 30 million.