Petersen’s RifleShooter

Project Stats:

Rate Base: 60,000

Audience: 270,748

Male/Female: 87% / 13%

Median Age: 39

Median HHI: $79,100

Frequency: 6x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2016

Mission Statement:
Petersen’s RifleShooter – the number-one rifle-only publication in the country – provides expert coverage in all rifle product lines and the usage of those products with detailed coverage range and field tests, reviews, evaluations and legislative updates. Every issue features gunsmithing, accessorizing and accuracy optimization written by the most well-respected rifle shooting practitioners, including Craig Boddington, Garry James and David Fortier -and serves a readership having an avid enthusiasm for the hobby.