Petersen’s Hunting

Project Stats:

Rate Base: 202,000

Audience: 4,719,000

Male/Female: 87% / 13%

Median Age: 49.4

Median HHI: $64,900

Frequency: 9x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2016

Mission Statement:
Petersen’s Hunting provides core-hunting enthusiasts with the most comprehensive and credible where-to, how-to information and product evaluations available to make them better-informed and more successful hunters.