Project Stats:
Rate Base: 202,000
Audience: 4,719,000
Male/Female: 87% / 13%
Median Age: 49.4
Median HHI: $64,900
Frequency: 9x
Publisher: Outdoor Sportsman Group
Source: MRI Spring 2016
Mission Statement:
Petersen’s Hunting provides core-hunting enthusiasts with the most comprehensive and credible where-to, how-to information and product evaluations available to make them better-informed and more successful hunters.