Petersen’s Bowhunting

Project Stats:

Rate Base: 125,000

Audience: 622.270

Male/Female: 85% / 15%

Median Age: 46.8

Median HHI: $55,337

Frequency: 9x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2016

Mission Statement:
Petersen’s Bowhunting is the sports’ true equipment authority. The magazine’s editorial team carved its niche by packing each and every issue with fresh reviews on new hunting gear, articles full of how-to-use-it advice, and timely stories that reveal hard-earned hunting insights.