North American Whitetail

Project Stats:

Rate Base: 111,310

Audience: 1,224,410

Male/Female: 99% / 1%

Median Age: 51.8

Median HHI: $117,960

Frequency: 8x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2019

Mission Statement:

Consultative, Passionate, Experts, Leaders Outdoor Sportsman Group is the single largest media company serving the interest of the outdoor enthusiast. No other media company dedicated to the outdoor sportsman can compete with our media mix. We offer 15 different magazines in the hunting, shooting and fishing markets that reach America’s most avid sportsmen.