National Geographic

Project Stats:

Rate Base: 3,000,000

Audience: 28,953M

Male/Female: 56% / 44%

Median Age: 48

Median HHI: $69,372

Frequency: 12x

Publisher: National Geographic Society

Source: MRI Spring 2016

Mission Statement:
To be the world’s pre-eminent personal reference resource. To document global news with visual firsts, maps, illustrations and first-hand accounts from reporters in the field. To tell the story of life on earth.