Project Stats:

Rate Base: 122,000

Audience: 834,043

Male/Female: 87% / 13%

Median Age: 39

Median HHI: $79,100

Frequency: 6x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2016

Mission Statement:

Handguns Magazine is dedicated to the all-around handgun enthusiast emphasizing the proper use and selection of handguns for defense and sport shooting. Handguns is the largest handgun-only magazine in the country and reaches core enthusiasts and small firearm owners, including: Over 16,000 law enforcement professionals. Owners/users (the average owning 17 guns and reloading over 2300 rounds per year). Proponents of self defense and competition, and more.