Guns & Ammo

Project Stats:

Rate Base: 386,000

Audience: 10,139,000

Male/Female: 87% / 13%

Median Age: 39.3

Median HHI: $68,115

Frequency: 12x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2016

Mission Statement:

Guns & Ammo is the preeminent, most-respected and widely read magazine in the firearms field, covering the complete spectrum of firearms, accessories and related products.

As the world’s most widely read firearms magazine, Guns & Ammo reaches more enthusiast-consumers than any other publication in the category – extending this reach across all media, including and on television with Guns & Ammo TV, Guns & Ammo Clasics and Personal Defense TV.