Fly Fisherman

Project Stats:

Rate Base: 78,625

Audience: 385,262

Male/Female: 85% / 15%

Median Age: 46.8

Median HHI: 166,200

Frequency: 6x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2016

Fly Fisherman Magazine is the number-one publication dedicated to serving the interests of the complete spectrum of fly fishing enthusiasts – from seasoned expert, to enthusiastic novice and everyone in between. Content in both print and online provides these specialized anglers the most comprehensive and unbiased information on fresh and saltwater destinations, casting and presentation techniques, fly tying, conservation issues and more.