Project Stats:

Rate Base: 124,000

Audience: 747,763

Male/Female: 85% / 15%

Median Age: 46

Median HHI: $103,800

Frequency: 9x

Publisher: Outdoor Sportsman Group

Source: MRI Spring 2016

Bowhunter the original bowhunting-only magazine, has served the archery hunting community and industry for nearly four decades. The sports’ journal of record, the magazine covers the complete bow and arrow experience, specializing in exciting stories of the hunt and also highlighting the equipment and techniques used.