Smyth Media Group was founded in 1998 by Jim Smyth as a publisher’s representative, specializing in direct response advertising. Smyth Media has become a valuable source for servicing direct marketing advertisers and delivering incremental revenue streams for consumer magazines and newspaper publishers.
Winning direct response advertising requires a workable knowledge of addressing key direct marketing objectives. This includes customer acquisition, ROI, continuity marketing, building an allowable, or establishing a catalog brand or marketplace presence. Smyth Media has consistently proven its ability to create and execute winning sales strategies as its primary channel to growth.
Our ability to work to create success with our direct response advertisers and build meaningful and consistent sales growth for our publishers has been the key ingredient of our success.
Our goal is to integrate our sales teams to work as a highly resourceful extension for our publishing partners. This includes the successful development of incremental profit channels such as online, catalog, marketplace and travel components.
We challenge ourselves each day to excel and to become an organization by which others will be measured. Our track record speaks for itself as does our current list of publishing partners, including The New York Times Company, Newsweek, National Geographic, Martha Stewart Omnimedia, Disney Publishing, Intermedia Outdoor Group and The North American Media Group.
Building a successful sales organization takes a team effort of experienced and dedicated professionals who are highly trained sales managers and sophisticated direct marketing experts. Smyth Media Group is proud of the team we have assembled to serve and represent our clients.
The Team:
Jim Smyth, President
After starting his career at the media department with Wunderman Worldwide back in 1984, Jim spent the next twelve years working with Media Syndication Global and Media People Inc. respectively. During that time, Jim managed the Direct Response sales category for blue chip branded magazines like Ladies Home Journal, U.S. News & World Report, and Health Magazine among others. His expertise was further complimented by the many alternative media channels that became an integral part of his clients media mix. Jim founded Smyth Media Group in 1998 with the goal of creating a Publishers Representative that focused on the direct response category. Smyth Media Group has since evolved into one of the largest direct response print & online media representatives in the United States. Jim has taken Smyth Media Group's sales and marketing expertise deeper into the growing online marketing sphere. This is critical to our client's success and we're well positioned to provide these expanding responsibilities.
Anthony Smyth, Senior Vice President, Sales & Marketing
Since joining Smyth Media in 2005, the company has retained the exclusive right to represent many of the Top Media properties including The New York Times, Martha Stewart OMNIMEDIA titles, INTERMEDIA Outdoors Group, ENTERTAINMENT WEEKLY, THE WEEK, NORTH AMERICAN Media Group, METRO Newspaper Group. Anthony has extensive experience in the direct response publishing category after having worked for GANNETT / USA WEEKEND, Petersen Publishing, EMAP USA and PRIMEDIA.
Daniel Walsh, Director of Sales
Daniel Walsh joined Smyth Media Group in 2002 after working with Wunderman Worldwide on customer acquisition marketing programs for clients like Citibank. That experience prepared him well for the many sales management opportunities that he has succesfully developed for our media partners. They include The New York Times, National Geographic, Kiplinger's Personal Finance, Forbes, Newsweek and METRO Newspaper Group. Daniel's depth of experience and success has made him an integral part of the sales and management team at Smyth Media Group. Daniel is a graduate of Iona College and holds a degree in Marketing.
Diane Cremin, Account Executive
Diane Cremin joined Smyth Media Group in 2007 with a strategic focus on and responsible for managing sales efforts for ROP, Sunday Magazine, & Online direct response categories for The New York Times. Diane also brings extensive sales experience from The Magazine Publishers Association (MPA). Her professional attitude and client driven approach has brought success to all of advertising partners. Diane is also a part of the sales team for Entertainment Weekly and THE WEEK. Diane is a graduate of Manhattan College and majored in Marketing and Computer Science.
Elizabeth Smyth, Account Executive
Liz joined Smyth Media Group in 2004 after spending over four years with Meredith Corporation working on Tradional Home and Better Homes & Gardens. Her primary focus is Martha Stewart Living OMNIMEDIA titles including Everyday Food, Martha Stewart Living magazine and Whole Living magazine. Liz is resposible for both Marketplace sections as well as managing the direct response advertising category for these branded titles.
Nicole Larson, Finance Director
Nicole Larson is a CPA and an experienced finance professional with a depth of knowledge from the publishing world. With over ten years experience as a comptroller of a literary agency in New York as well as the many skills acquired while working in public accounting with Deloitte and Touche and publishers like Time Inc., she is seasoned professional. Nicole is responsible for managing all daily aspects of our operations with regards to accounting and finance. Nicole holds an MBA in Finance from New York University as well as a BA in Economics from Vassar College.
Renee Weatherby, Account Executive
Since joining Smyth Media Group in 2006, Renee has been an integral part of our success with day to day responsibilities of numerous accounts including The New York Times sales operations. Additionally, Renee has been a significant contributor to the growth of our sales organization with her core strengths in managing client relationships as well as facilitating print & online media programs respectively. Renee is a graduate of Minnesota State University and majored in marketing.
Cinthia Crespo, Advertising Production Coordinator
Cinthia Crespo joined Smyth Media Group in 2007, and has utilized her extensive creative skill set to develop and produce special sections for many of our magazine clients, sales presentations for SMG and sales support material for all Marketplace sections. Cinthia's background and experience in direct marketing has enhanced and created a significant impact to our sales collateral material. Cinthia is also responsible for managing the creative content for our online sales and marketing material. Cinthia has a Bachelors degree in Fine Arts from The City University of New York.
Stephanie Delia, Account Executive
Stephanie graduated from the business school at Loyola College in Baltimore, Maryland where she majored in Marketing. Stephanie joined Smyth Media Group in 2008, and has leveraged her client side experience in print and direct mail planning. Stephanie works extensively with North American Media Group and Martha Stewart OMNIMEDIA to manage and grow the direct response category.
Randi Wisner, Account Executive
Randi Wisner is a seasoned sales professional who has sold direct response advertising for branded magazines like Readers Digest, Family Handyman, Good Housekeeping, American Health, The New York Times Magazine Group and Cosmopolitan respectively. Since joining Smyth Media Group in 2008, Randi has brought energy, enthusiasm and tremendous success to all of the magazines that she manages. They include all of the North American Media Group titles as well as Martha Stewart OMNIMEDIA's Weddings and Whole Living. Randi holds a Bachelors degree in Communications & Public Relations from State University of New York at Buffalo.
Katye Smyth, Ad Traffic Coordinator/Sales Assistant
Katye is a graduate of The State University College at Oneonta, New York. She joined Smyth Media Group in March 2009 as a Production Coordinator/Sales Assistant after having worked most recently as production assistant with Bonnier Publishing Group in New York. Prior to her publishing experience, she worked as a Field Manager for The Human Rights Campaign using her energy to increase membership, donations and further the cause to fight against discrimination for all citizens. Katye will leverage her magazine experience and overall passion for the media business by working closely with the sales and management teams for Whole Living, Martha Stewart Weddings, Everyday Food and Martha Stewart Living Magazine brands.
Maggie Lyons, Account Executive
Maggie is a graduate of The University of Massachusetts - Amherst. She joined Smyth Group in December 2008 as an Account Executive after having worked on the agency side with OMD as a media strategist focused on the VISA account. Prior to her agency experience, she worked in the marketing department on the client side for Marriott Vacation Clubs based in Lake Tahoe; CA. Maggie has channeled her passion and enthusiasm for media into an ad sales career where her sole responsibility will be the Intermedia Outdoors Group and Marketplace & Book Publishing categories for Entertainment Weekly Magazine.
Kim Parham, Account Executive
With extensive sales experience in print, digital, radio, video, graphics and marketing, Kim joins Smyth Media Group after working most recently in the promotional marketing industry. Previously, Kim spent over fourteen years with The New York Times in a variety of significant sales, marketing and management roles. While developing an extensive list of accomplishments at The New York Times media properties, Kim developed special sections, advertorials and cross platform programs for a myriad of clients. Her experience, hard work, and positive approach to business has given Kim a well deserved reputation for professionalism and excellence. Kim is a graduate of Miami University in Ohio with a concentration in mass communication and media management.
Bill Daniels, Director of Online Media
As a technology enthusiast who brings both sales and management experience to our online marketing services, Bill had a deep knowledge of online marketing tools. His approach to developing and executing online and web strategies for many blue chip clients will effectively extend our platform of marketing services and values to all of our customers. As a Chief Operations Officer most recently with Bedford Communication Inc., Bill developed overall online strategy. His development and experience from an Associate Designer to Web Director at LAPTOP Magazine to a strategic managerial role was significant. Bill has leveraged that experience and built a reputation for providing solutions and advertising opportunities in the digital space for a large and diverse group of clientele. Bill is a graduate of the School of Visual Arts in New York with a concentration in interactive media, web and forecast design.