Smyth Media Group was founded in 1998 by Jim Smyth as a publisher’s representative, specializing in direct response advertising.  Smyth Media has become a valuable source for servicing direct marketing advertisers and delivering incremental revenue streams for consumer magazines and newspaper publishers.

Winning direct response advertising requires a workable knowledge of addressing key direct marketing objectives.  This includes customer acquisition, ROI, continuity marketing, building an allowable, or establishing a catalog brand or marketplace presence.  Smyth Media has consistently proven its ability to create and execute winning sales strategies as its primary channel to growth.

Our ability to work to create success with our direct response advertisers and build meaningful and consistent sales growth for our publishers has been the key ingredient of our success.

Our goal is to integrate our sales teams to work as a highly resourceful extension for our publishing partners.  This includes the successful development of incremental profit channels such as online, catalog, marketplace and travel components.

We challenge ourselves each day to excel and to become an organization by which others will be measured.  Our track record speaks for itself as does our current list of publishing partners, including The New York Times Company, Newsweek, National Geographic, Martha Stewart Omnimedia, Disney Publishing, Intermedia Outdoor Group and The North American Media Group.

Building a successful sales organization takes a team effort of experienced and dedicated professionals who are highly trained sales managers and sophisticated direct marketing experts.  Smyth Media Group is proud of the team we have assembled to serve and represent our clients.

The Team:

Jim Smyth, President
For 10 years Jim Smyth has used his direct response sales experience to help create the largest direct response print media company in the United States.  Jim began his career in 1984 in the media department of Wunderman Worldwide.  Since then, Jim has worked on the direct marketing side of the business with Media Syndication Global from 1992 to 1997, and for Media People, Inc. from 1985-1992.  During that time Jim managed and successfully developed the direct response sales category for several publications, including US News & World Report, Ladies’ Home Journal, Health Magazine, and several others.  While at Smyth Media, Jim has helped to prove that direct response advertisers can be a vital source of incremental revenue for both traditional publications such as National Geographic and the New York Times, as well as new publications for direct response, such as Newsweek, Forbes, and Martha Stewart's Blueprint Magazine.  Looking forward, Smyth Media recognizes the importance of continual success by expanding into newly created profit channels, such as customized sections, and programs for travel, catalog and online market efforts.

Anthony Smyth, Senior Vice President ,Sales & Marketing
Anthony Smyth joined Smyth Media Group in 2005 as the head of advertising sales and marketing.  Since joining Smyth Media Group, the company has retained the exclusive rights to represent the New York Times Company, Martha Stewart Omnimedia, INTERMEDIA Outdoor Group and North American Media Group.  Anthony started his career with Gannett/USA Weekend Magazine where he grew direct response billings to over $40 million annually. He also spent six years in corporate sales with Petersen Publishing, EMAP USA and PRIMEDIA respectively.

Daniel Walsh, Director of Sales
Danny’s advertising experience began at Wunderman Worldwide in 2001 working on customer acquisition based marketing for Citibank.  His training at Wunderman helped prepare him for the results-driven direct response market.  Danny joined Smyth Media Group in 2002 and has worked as a sales representative on National Geographic Magazine, The New York Times, and Kiplinger’s Personal Finance.  In 2006, Danny was promoted to Director of Sales and continues to excel as a high performing direct marketing sales executive.

Judi Anderson, Senior Account Executive
Judi has been with Smyth Media Group since its inception in 1998 and has been an integral part of the company’s growth and success.  Prior to 1998, Judi worked at Media Syndication for three years, managing key direct marketing programs for Franklin Mint, Carol Wright Gifts, and other accounts.  Currently, Judi manages all of Newsweek’s direct response advertising business and also works with clients such as Omaha Steaks, Easy Closets, ThermoSpas, Cigars International, and others.

Diane Cremin, Account Executive
With over 15 years in the magazine publishing industry, Diane is a true print media professional.  She has worked for Magazine Publishers of America (MPA) – the trade association for the magazine business – in various capacities.  Diane also served as Director of the World Magazine Congress – a biennial event bringing together close to 1,000 publishing executives representing over 50 countries.  Diane recently joined Smyth Media Group as National Direct Response Account Executive on The New York Times for all their media properties.

Elizabeth Smyth, Account Executive
Liz’s advertising career began in 2000, working for Meredith Corporation as the Direct Response Sales Manager for Better Homes & Gardens Special Interest Publications.  In 2002, Liz was promoted to Direct Response Sales Manager for Traditional Home, and in 2003 she went on to become a National Sales Manager for that magazine.  Liz joined Smyth Media Group in 2004 and is the Direct Response Sales Manager for Martha Stewart Living.

Renee Weatherby, Account Executive
Renee comes to Smyth Media Group from Novus Print Media in Minneapolis, MN.  Renee joined Smyth Media Group in early 2006 and has been a key member of the New York Times sales team.  Renee manages all the internal operations pertaining to all the various New York Times media properties the company represents.

Cinthia Crespo Advertising Production Coordinator
Cinthia graduated from City College of the City University of New York with a Bachelors degree in Fine Arts.  She joined Smyth Media Group in 2006 and is the production coordinator on all of the Martha Stewart Omnimedia brands, including Martha Stewart Living, Everyday Food, Body Soul and Martha Stewart Weddings magazine.  Prior to joining Smyth Media Group, Cinthia worked for Holsted Marketing, a direct marketing company, for five years, and worked on the production side on such brand image clients as Sears, Citibank, Chase, Macy’s and others.

Nicole Larson, Finance Director
Nicole comes to Smyth Media Group after 10 years as the comptroller of a literary agency in New York City.  She is a CPA and has an MBA in Finance from NYU, as well as a BA in Economics from Vassar College.  Before working in publishing, Nicole spent several years in public accounting working for Deloitte and Touche.

Bridget Gray, Account Executive
Bridget began her advertising career in 2005 after graduating from Pennsylvania State University. After working at Hearst Magazines as an advertising sales assistant for VERANDA, she moved over to Condé Nast Publications as an advertising coordinator for House & Garden. She was promoted into the marketing department at H&G. Since joining Smyth Media Group, Bridget has managed the direct response sales efforts for a variety of branded titles including Martha Stewart Living, Family Fun, Wondertime and Rolling Stone. She is now part of the sales team for The New York Times properties including ROP, Digital, The Book Review, and The New York Times Sunday Magazine properties respectively.

Stephanie Delia, Account Executive
Stephanie joins us from the client side via Pure Weight Loss Inc., where she worked on the print and direct mail planning. Prior to her stint at Pure Weight Loss, Stephanie worked as a coordinator and analyst for The Hudson Consulting Group in Baltimore, as well as internships with Baltimore Magazine & Liz Claiborne Inc.  Stephanie graduated from the business school at Loyola College in Baltimore, Maryland where she majored in Marketing.

Randi Wisner, Account Executive
Randi Wisner joins us after having a long history of selling Direct Response advertising. She has represented many of the top branded magazines in publishing. Her extensive sales experience in Direct Response advertising on behalf of McCall’s Magazine, American Health, Readers Digest, Family Handyman, Good Housekeeping, Cosmopolitan, & Marie Claire magazines respectively make her an invaluable asset to Smyth Media Group. These media companies include Lang Communications, The New York Times Magazine Group, M & G Communications as well as The Hearst Corporation.  Most recently, Randi has spent the last two years with the Bee Alive Company based in Valley Cottage, New York working as a Sales Consultant with a focus on outbound telemarketing. Randi is a graduate from SUNY Buffalo with a concentration in Communications and Public Relations.

Maggie Lyons, Account Executive

Maggie  is a graduate of The University of Massachusetts - Amherst. She joined Smyth Media Group in December 2008 as an Account Executive after having worked on the agency side with OMD as a media strategist focused on the VISA account. Prior to her agency experience, she worked in the marketing department on the client side for Marriot Vacation Clubs based in Lake Tahoe; CA. Maggie has channeled her passion and enthusiasm for media into an ad sales career where her sole responsibility will be the Intermedia Outdoors Group. Prior to this is new challenge, Maggie was responsible for the Direct Response Category  for Rolling Stone magazine.