After starting his career with Wunderman Worldwide in 1984, Jim spent the next twelve years working with Media Syndication Global and Media People, Inc. respectively. During that time, Jim managed the Direct Response sales category for blue chip branded magazines like Ladies Home Journal, U.S. News & World Report, and Health Magazine among others. His expertise was further complimented by the many alternative media channels that became an integral part of his clients media mix. Jim founded Smyth Media Group in 1998 with the goal of creating a Publishers Representatives team that focused on the direct response category. Smyth Media Group has since evolved into one of the largest direct response print media representatives in the United States. Jim has taken his sales and marketing expertise deeper into the agency sphere with the creation of a direct response focused agency by creating White Star Media Inc. in 2005. Smyth Media Group and White Star Media inc. continue to grow by providing a more integrated and service driven marketing approach for our ROI focused clients.
Since joining Smyth Media in 2005, Smyth Media Group has been appointed to represent many of the most respected media brands in the publishing industry. They include The New York Times, Martha Stewart Living OMNIMEDIA titles, INTERMEDIA Outdoors Group, Entertainment Weekly, Fortune & Money Magazines, The Week, NORTH AMERICAN Media Group, and Metro Newspaper Group. Anthony has created a team of direct response advertising and Publishers Representatives with extensive experience in the direct response marketing category. Leveraging his experiences at USA WEEKEND Sunday Magazine, Petersen Publishing, EMAP USA and PRIMEDIA respectively, Anthony continues to build a team of sales experts that focus on print and digital media with a passion for direct response advertising.
Diane Cremin joined Smyth Media Group in 2007 with a strategic focus on managing the sales efforts for ROP, Sunday Magazine, & Online direct response categories for The New York Times. Diane also brings extensive sales experience from our industry trade organization, The Magazine Publishers Association (MPA). Diane’s professional attitude and client driven approach has brought tremendous success to all of advertising partners. Diane is also responsible for Entertainment Weekly and THE WEEK. She is a graduate of Manhattan College and majored in Marketing and Computer Science. Diane’s approach as a brand representative not surprisingly has earned her a reputation as a true professional.
Liz joined Smyth Media Group in 2004 after working on behalf of blue chip brands such as Traditional Home and Better Homes & Gardens respectively. Liz works primarily on the Martha Stewart Living Omnimedia titles including Everyday Food & Martha Stewart Living magazine. Liz is responsible for both Marketplace sections as well as run of book while managing the direct response advertising category for these respective titles. Her insight and experience in the direct response marketing category has resulted in success for our Publishing partners and advertisers alike.
Stephanie graduated from the business school at Loyola College in Baltimore, Maryland where she majored in Marketing. Stephanie joined Smyth Media Group in 2008, and has leveraged her client side experience in print and direct mail planning. Stephanie works extensively with North American Media Group and Martha Stewart OMNIMEDIA as well as the Fortune / Money Group for Time, Inc
Katye is a graduate of The State University College at Oneonta, New York. She joined Smyth Media Group in 2009 after having worked for the Bonnier Publishing Group in New York. Katye manages much of the sales and production responsibilities in The Marketplace and Connections special advertising sections for Whole Living brand while working closely with the other OMNIMEDIA brands such as Martha Stewart Weddings. Katye has become immersed in direct response marketing and marketplace sales development for these respective brands with much success.
Cinthia Crespo joined Smyth Media Group in 2007, and has utilized her extensive creative skill set to develop and produce special sections for many of our magazine clients, sales presentations for SMG and sales support material for all Marketplace sections. Cinthia's background and experience in direct marketing has enhanced and created a significant impact to our sales collateral material. Cinthia is also responsible for managing the creative content for our online sales and marketing material. Cinthia has a Bachelors degree in Fine Arts from The City University of New York. Cinthia has made a significant impact for our teams efforts to sell direct response advertising by creating content for our sales team and allowing advertisers to execute their ads within our sphere of brands.
Nicole Larson is a CPA and an experienced finance professional with a depth of knowledge from the publishing world. With over ten years experience as a comptroller of a literary agency in New York as well as the many skills acquired while working in public accounting with Deloitte and Touche and publishers like Time Inc., she is seasoned professional. Nicole is responsible for managing all daily aspects of our financial operations. Nicole holds an MBA in Finance from New York University as well as a BA in Economics from Vassar College.